Roblox, the popular kids gaming platform, is looking to bolster revenue by giving a wider swath of users the ability to create and sell more types of digital goods.
The company said on Friday that subscribers to the Roblox app's upper-tier premium plans, which give users a monthly allowance of the Robux digital currency, will be able to hawk their 3D goods to other users.
Previously, Roblox gamers could only create and sell 2D goods like virtual clothing and were required to apply and win approval to be part of the company's user-generated content (UGC) program in order to do the same with 3D assets.
When customers use the currency to buy virtual items within games, Roblox shares 30% of the revenue with the game developer.
By allowing Roblox users to create and sell 3D goods, the company could gain more paid subscribers who are willing to spend money for that feature.
Persons:
Manuel Bronstein, Roblox's, Roblox, Bronstein
Organizations:
CNBC
Locations:
San Francisco